Two Canadian CRMs at the same agent price. The difference is brokerage scale

Broki is built in British Columbia for Canadian brokers, publishes its price openly at $99 per user per month, and integrates natively with Velocity, Finmo, Filogix Expert and Scarlett. Pipeline, document collection, portals, e-signature, renewal automation and portfolio monitoring are all there.

Our Agent tier is the same $99. A solo agent comparing the two on a feature checklist will find a lot of overlap and should probably decide on feel, on which integrations match their submission workflow, and on which trial they enjoy using more. We would rather say that than pretend to a gap that is not there.

The one thing we would point out even at that scale is the dialer. If a meaningful share of your week is outbound calling, having the queue and the logging inside the CRM rather than beside it changes the day materially — and it is not something you can add to a CRM that does not have it.

Broki's centre of gravity is the broker and the team. Ours is the brokerage. That is not a value judgement — it is a design choice that shows up the moment there is a principal broker accountable for other people's files.

Commission is the clearest example. Tracking commission means knowing what a deal earned. Calculating it means modelling the split, the tier the agent has reached this qualification period, the brokerage fees that come off, and the clawback when a deal discharges in month seven. Those are different problems, and the second one is what brokerages currently run in spreadsheets.

The same pattern repeats through payroll, licensing and continuing-education tracking, brokerage-wide compliance posture, and recruiting. A brokerage running Broki will typically also be running a payroll system, a spreadsheet and a compliance folder. That is a perfectly workable arrangement until the brokerage grows or gets audited.

Broki leads with Velocity and Finmo, which reflects where its customers submit. Our deepest integration is Filogix Exchange, two-way across 1,047 fields, which reflects ours. If your entire pipeline goes through Velocity, that is a real point in Broki's favour and worth weighing above most feature rows.

Both products touch Filogix. The question to ask either vendor is not whether they integrate but which direction and how many fields — "two-way integration" is used to describe at least four different things in this industry, several of which are one-way exports on a timer.

Ask for the field count, the latency, and what happens when a value changes on both sides between syncs. The answers are more revealing than any comparison page, including this one.

Choose Broki if you are a solo agent or a small team, you submit primarily through Velocity or Finmo, and you want something clean, Canadian and cheap that does the core job well without a brokerage administration layer you will not use.

Choose Mortgage360 if you are a brokerage, or expect to become one — if someone is accountable for other agents' compliance, if commission splits are non-trivial, if you run payroll, or if outbound calling is central to how you generate business.