Lender matching and client retention are different products
Lendesk is well regarded for lender matching, and Lender Spotlight is a genuinely useful tool that a lot of Canadian brokers rely on. Nothing here disputes that.
The distinction is what the platform is organised around. Matching a deal to the right lender is a transaction-time problem. Retention is a four-to-five-year problem, and the two call for different data models — one is optimised around the deal, the other around the client.
Mortgage360 is organised around the client: the funded file becomes a live record with a maturity date, a lifecycle stage and automation attached, so the next transaction surfaces rather than depending on someone remembering.